Website First or Ads First? The Right Order for Sustainable Growth
Christian Baker November 25, 2025
Read More » Struggling to figure out which type of ads you should invest in? As a contractor, choosing the right advertising strategy is essential if you want to get the most out of your money. With so many different platforms and ad types, it can be tough to figure out what the best option is for your business. In this blog, we will be breaking down the two main types of digital advertisements, social media ads and search ads, discussing their pros and cons to help you decide which route might be best for you.
Social media ads are digital advertisements that appear on social media platforms like Facebook, Instagram, LinkedIn, TikTok, X, and more. These ads typically blend in with a user’s social media feed, stories, reels, and other important places on the platform. In turn, some may even think it’s an organic post at first glance. Each ad consists of text copy, a call to action button, and a visual element. This visual element could be a static image or video content, which allows for more creativity.
One of the most appealing things about social media ads is that you are able to target people based on their demographics, interests, and geographical location. In other words, you are able to reach people who share the same characteristics as your ideal customer. In addition, social media platforms offer a variety of placements for ads, including newsfeeds, reels, and stories, allowing you to capture attention in different ways.
Search engine ads are text-based advertisements shown to customers who are actively searching for services on platforms such as Google Ads and Microsoft Ads. These ads are usually displayed at the top and bottom of search engine results pages (SERPs), assuring maximum exposure. When a user clicks on your ad, they will then be directed to your landing page to take immediate action.
One of the biggest advantages of running search engine ads is the ability to get your ads in front of people who are already in the decision-making process, which increases the likelihood of conversion. Additionally, these ads operate on a pay-per-click (PPC) basis, which means you only pay when someone clicks on your advertisement.
Search engine ads offer tons of advantages for home service business owners. By allowing you to reach homeowners right when they are looking for your services, you will receive a higher-quality lead. Time is everything so putting your ad at the right place at the right time can lead to a very high return on investment (ROI).
Search ads also tend to bring in higher-quality leads because they target people who are more serious and actively looking for home services. With proper keyword research, a landing page tailored to your ad, and a campaign that is well-optimized, you can achieve outstanding results!
At Toggle SEO, we specialize in creating and managing ad campaigns tailored to the needs of contractors. Our team will work with you to come up with an advertising strategy that will get you the best return on investment (ROI). Here’s what we can help with:
Ready to take your home service business to the next level? Contact our team to learn more about our advertising services today!
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