Shade Brothers had a great product but little online presence. See how a new website, Google Ads, and social media turned that into 100+ leads a month and a successful expansion into a brand-new market.
New ownership took over Shade Brothers in 2023 with a strong manufacturing background, but the website and online marketing were falling behind. They needed a stronger web presence and a real system for generating leads online.
A complete rebuild, stronger and more affordable than before.
Brand-new ads that paid for themselves in three days.
With a new website, Google Ads, and managed social media, Shade Brothers turned a thin online presence into a steady lead engine, and used it to launch an entirely new market from scratch.
IronDrive Floor Coatings had been in business 12 years but wanted to grow. Four years ago they started working with Toggle, and a new website plus Google Ads turned a steady lead flow into a doubled business.
After 12 years in business, IronDrive Floor Coatings wanted to grow beyond word of mouth. Four years ago they partnered with Toggle, and a new website plus Google Ads changed everything.
A stronger web presence and steady ad leads didn’t just add work, they reshaped the whole business, from crew size to how the owners spend their time.
In four years the steady flow of leads roughly doubled the company's volume, turning a one-crew operation into a growing business.
Demand grew to the point that IronDrive added a second crew, made new hires, and invested in new equipment to keep up with the work.
With leads coming in consistently, Donnie stepped out of daily operations and into sales and marketing while Jake runs the crews each day.
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