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Contractor SEO Help: Here Are The Basics

Having a strong online presence, especially in today’s digital age, is essential for contractors striving to succeed in a competitive industry. With the majority of people using search engines like Google to find local contractors, you must make improvements to your online presence through the use of effective SEO strategies. Whether you specialize in roofing, plumbing, construction, or any other contracting service, knowing the fundamentals of SEO can have a huge influence on your company’s success. In this blog, we’ll look at a few basic SEO tactics that will help you improve your visibility, generate more leads, and ultimately take your contracting business to the next level.

Google Business Profile (Map Pack Improvements)

1. Stick to ONE main service category on your profile

Have you ever heard someone say “less is more”? Well, when it comes to selecting the service category on your Google Business Profile it is. By selecting only one primary service category for your contracting business, you avoid something called dilution. To give you a better picture of what dilution looks like, here’s a great example: A roofer may choose “Roofing Contractor” as their primary category, but then for “Additional Categories” they will add more such as Siding Installation, Gutter Installation, etc. The reason this should not be done is search engines like Google will give this business less credibility for their main service because it appears that they offer many.

2. Complete service items with description & pricing

Comprehensive and correct information is required to maximize the efficacy of your Google Business Profile. It is important that you ensure that all service items are listed, including price information and detailed descriptions. This not only helps potential customers understand your services but also indicates credibility and professionalism to search engines, resulting in improved rankings.

3. Add your services as products and link them to website pages

Make the most of your Google Business Listing by showcasing your services as products on your profile and linking them back to relevant pages on your site. This feature should be fully taken advantage of, so be sure to accurately describe and fill out each field carefully. This integration not only improves the user experience by offering smooth navigation, but it also reinforces the link between your profile and website.

4. Respond to all Google Reviews promptly & genuinely

Building trust and credibility requires active engagement with customers on your Google Business Profile. Be sure to respond to all reviews, favorable or unfavorable, in a timely and sincere manner. Don’t just write a generic “Thank You” under each review; personalize your comments, address the customer by name, and thank them for their feedback. This not only indicates your dedication to customer satisfaction but also boosts your reputation and position in local search results.

5. Add your Google Business Profile info to other major sites

Increase your online exposure by adding your Google Business Profile information to other key websites and directories like Yelp, Foursquare, YellowPages, etc. Consistent NAP (Name, Address, Phone Number) information across numerous platforms strengthens your business’s legitimacy and authority in the eyes of both customers and search engines, therefore enhancing your overall SEO performance.

On-Site Contractor Website Improvements

1. Complete an on-site audit using free website audit tools

Before implementing any SEO strategies, you need to examine the current state of your website to see what is working and what isn’t. There are many different free website auditing tools you can use to help analyze your website’s performance, including UberSuggest and Moz. These tools will help you uncover hidden issues that could be hindering your website, such as technical errors, which we will be discussing below. 

2. Fix all technical errors included in the website audit

Technical errors refer to issues where a website’s fundamental structure or functionality prevents it from running properly. Examples include slow loading times, broken links, server errors, etc. Resolving these technical problems is critical not just for improving your website’s usability but also for signaling reliability to both visitors and search engines. After running your website audit and getting a clear idea of what needs to be done, start fixing all of the errors as soon as possible to help improve your overall SEO rankings.

3. Optimize page content, meta titles, & descriptions

To improve your search engine performance, it is essential to optimize your page content, meta titles, and descriptions. When it comes to enhancing content, make sure you’re creating captivating and informative content that will engage visitors and provide them with useful information. In turn, this will help improve your rankings and greatly enhance your over website experience. Meta titles and descriptions also play a huge role when it comes to SEO. They help provide search engines with clear and relevant information about your pages. By improving and optimizing them, your website will become much more search engine-friendly.

4. Add popular keywords to your service pages' content

Identify popular keywords and search terms that are relevant to your contracting services and include them in the text of your service pages. Be sure that these keywords are placed naturally and avoid keyword stuffing. By tailoring your content to the keywords that potential customers are looking for, you boost your chances of appearing in relevant search results and attracting qualified leads to your website.

5. Separate all of your services so they each have their own page

Dedicating individual pages to each of your contracting services will provide potential customers with detailed information and improve your search engine visibility. For example, consider an HVAC contractor who provides a variety of services such as AC replacement, Heat Pump Repair, and Air Duct Cleaning. By developing separate pages for services, you will not only enhance the user experience but also maximize your chances of ranking higher in the search results for those particular services.

Off-Site Contractor Website Improvements

1. Create profiles on trusted websites that link to your homepage

Build backlinks from reputable websites by creating profiles and listings that link back to your company’s homepage. Obtaining quality backlinks from authoritative websites communicates your credibility to search engines, resulting in improved search rankings. Additionally, ensure that your business’s information is consistent across all online platforms in order to strengthen your online presence and improve your SEO performance.

2. Write blogs about your projects and submit them to publishers

To improve your off-site SEO efforts, you can write relevant blogs and submit them to online publishers. Creating engaging blog content will allow you to share your skills and display your contracting work for potential customers to see. By providing valuable content to your audience and obtaining backlinks from reputable sites, you not only build your authority in the contracting sector but also increase your website’s exposure and ranking in search results.

3. Encourage local users to manually visit your website

Encourage as many customers as you can to go to your website manually. By leading them directly to your website, you not only provide them with useful information but also increase your site’s exposure and credibility. This direct traffic will indicate to search engines that your website is authoritative and relevant, which will improve your overall search results. 

4. Share your content on major social media platforms

Utilize the power of social media platforms like Facebook, Instagram, and LinkedIn to showcase your projects and visually demonstrate your expertise. By regularly sharing high-quality content and engaging with your audience, it will enhance your website’s credibility in the eyes of search engines. As a result, this can contribute to improved search engine rankings, ultimately driving more organic traffic to your site.

5. Ask happy customers to leave Google Reviews

Request reviews from happy customers and encourage them to share their good experiences on your Google Business Profile. The more detailed and personal they can be, the better. Genuine reviews not only increase your online reputation but also help to improve search engine rankings and enhance your credibility with potential customers. If you’re interested in learning how to be creative when asking customers for reviews, check out this blog post.

In Conclusion

In conclusion, implementing effective SEO strategies is essential for contractors looking to maximize their online visibility, attract more leads, and grow their business. Contractors can establish a strong online presence and differentiate themselves in a competitive market by concentrating on important areas such as optimizing Google Business Profiles, upgrading on-site site features, and applying effective off-site SEO tactics. Remember, SEO is a continuous process that involves attention and strategic preparation, so keep monitoring and refining your methods to remain ahead of the competition and achieve long-term success.

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