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7 Ways You Can Improve Your Ad Landing Pages

Not getting the results you expected from your Google Ads campaign? Feeling frustrated with low conversion rates and wondering how you can get the most bang for your ad spend bucks? As a contractor, you know how important it is to get in front of your target audience online. What you may not have considered is the importance of creating a strong landing page for your PPC ads. The thing is if your landing page isn’t top-notch you could be losing out on potential leads. In this blog, we’ll show you 7 different ways you can effectively improve your ad landing pages and boost conversions.

1. "Sticky" Call Now Button

Incorporating a “sticky” call now button on your landing page is an absolute game-changer. This button remains on the page the entire time even while users scroll, providing a convenient and easy option for potential leads to contact you immediately. By including a persistent call-to-action (CTA), you make it very simple for someone to take quick action without having to dig for your contact information. This small addition can greatly improve your conversion rates by ensuring that users are able to contact you in a single tap regardless of where they are on the landing page.

2. Instant Form Fill

Having an instant form fill on your landing page is essential, but they can be a turnoff if they are too long or confusing. Ensure that your forms only request the information needed to contact your lead such as name, phone number, and email. People are more likely to complete your form if it is easy and fast to fill out, so try to make it as painless as possible. By simplifying your form fields, you eliminate friction and make it easier for users to take the next step in connecting with your home service business. Remember that less is more when it comes to instant forms—focus on gathering only what you need to efficiently follow up with the potential customer.

3. Include Active 5-Star Google Reviews

Social proof is one of the most powerful tools, and showcasing a few of your top active 5-star Google reviews on your landing page will quickly build trust with potential customers. Be sure to select reviews that directly highlight the service you’re advertising for. This relevancy reassures consumers that you are experienced and capable of providing the particular service they are interested in. Furthermore, when people cross-check these reviews against your Google Business Profile, the consistency will boost both their trust and confidence in your business.

4. High-Resolution Images Of Services

Visual appeal is important for keeping people engaged on your landing page. Using high-resolution images that are directly related to the services you’re promoting can have a significant effect. High-quality images not only improve the aesthetics of your page but also show potential customers the results they can expect. Whether it’s a beautifully renovated kitchen or a newly cleaned air duct system, compelling visuals will express professionalism and attention to detail, persuading people to choose your team for the job.

5. Optimize For Mobile & Desktop Experience

With people reaching your ad landing pages from a range of devices, it is critical to provide a consistent experience across mobile and desktop. An optimized landing page adapts its layout, images, and forms to give a user-friendly experience across all devices. Mobile optimization is very crucial as people continue to spend more and more time on their phones. Make sure the buttons are easy to click, the text is easy to read without zooming in, and the overall flow of the page makes sense. By taking the extra step to optimize for both mobile and desktop, you will start to see an increase in both user experience and conversion rates.

6. Align Content With Keywords From Your Ad

Consistency between your ad and landing page content is essential for maintaining the attention of users and boosting conversion rates. Your landing page should be hyper-focused on the service highlighted in your ad. Avoid filling the page with irrelevant services or general information. For example, if your ad promotes air duct cleaning, your landing page should focus only on that service, with no mention of any additional services that you offer like mold remediation. This tailored strategy keeps visitors engaged and reinforces the relevancy of your ad, increasing the likelihood that they will convert.

7. Redirect To "Thank You" Page

A thank you page is a great way to track conversions and reassure potential customers that their information was received. Be sure to mention that your team will be reaching out shortly, to ensure they are on the lookout for a call or email. The thank you page also gives the opportunity to add any additional information that your potential customer may find relevant. But, just like with instant forms it is important to maintain a balance by keeping things short, sweet, and to the point. By expressing gratitude and verifying receipt, you will improve the user experience and show that you value them.

In Conclusion

Incorporating these 7 landing page strategies can greatly increase your conversion rates and overall marketing efforts. Remember that a top-notch landing page isn’t just about the looks; it’s about providing a smooth, engaging, and efficient experience that converts visitors into loyal customers.

At Toggle SEO, we know running a successful home service business requires your full attention. Which is why we’re here to help you run successful ad campaigns so that you can focus on fulfilling the needs of your customers. Our team works exclusively with contractors and guarantees real results for your business. Want to learn more about how our team can help with lead generation? Click here to book a call with our team at Toggle SEO today!

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Christian Baker Owner At Toggle SEO
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