We get it. There are many marketing companies out there and it may be difficult to tell the difference between a good service and a great service. Firstly, we are completely contract free which means that we have to earn your business every single month. Here at Toggle, we want our clients to choose to stay with us and that’s why we take it month by month. Secondly, our sites convert website visitors into leads at seven times the national average. We run a transparent operation that is built on trust and relationships.

Whether you choose to take a PPC approach or an SEO approach, you are guaranteed to see an uptake in business generated. This influx of organic traffic has allowed for our clients to raise their prices, shrink their service area, increase the size of their company to take on more jobs, and pay themselves and their staff better. Many of our clients have become local names that has allowed them to capitalize on a rise in their referral channel as well. 

In our opinion, the more business the better. Any business should want to generate more revenue as they grow and become more profitable. If you have more work than you can handle then you may be underpricing yourself. The market may be telling you that you are a premium service and should raise your prices to grow your business and become more profitable.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) sound like the same thing but are actually entirely different strategies. In a nutshell, SEM is an approach that uses paid channels such as PPCs. SEO on the other hand is a completely organic method of generating traffic flow. Another way of conceptualizing the difference is that SEO is convincing search engines such as Google, Yahoo, and Bing to put your website/content in front of the consumer. SEM, on the other hand, is a strategy that involved paying the host search engine for interactions.